Theme park Alton Towers in Staffordshire is to open a five-acre CBeebies themed section in May 2014, Merlin Entertainments, the parks’ owner, has announced. CBeebies Land will include themed rides, attractions and live entertainment aimed at pre-schoolers.
The company says that it will run a seasonal programme of events so “no two visits to CBeebies Land will be the same”.
Marcus Arthur, managing director UK at BBC Worldwide says, “CBeebies Land will be a fun and exciting way for children and adults to immerse themselves in and explore the CBeebies environment and to enjoy their favourite characters. BBC Worldwide is delighted to be working with Merlin, and this very special development at one of Britain’s best loved theme park resorts is a great beginning.”
Katherine Duckworth, Alton Towers Resort, adds, “Alton Towers Resort is all about providing memorable experiences for our guests. CBeebies Land will be aimed primarily at families with pre-school children and is designed to spark their imaginations, and to get them and their families playing together and really involved with the characters – so is a perfect fit for us. Providing new adventures is at the heart of Alton Towers Resort and we are hugely excited to be the first to work with the BBC as part of this exciting new partnership. I have no doubt that CBeebies Land will add a different and original element to the already fantastic offering we have for young families, making Alton Towers Resort the ideal destination for day trips and short breaks.”